siliconindia | | SEPTEMBER 20224 Vol 10 · Issue 08 - 02 · September, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Senior DesignerSouvik Acharya Visualizer Tushar DasArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty A Key Industry in Building Tourism EconomyEditorialA ttending congresses, conferences, exhibitions, incentive trips, events, and corporate business trips are all consid-ered important forms of business travel. The importance of this aspect of tourist development has been recog-nised by many nations, which has an impact on how it is organised, promoted, and achieved. Meetings, incentive trips, congresses, con-ventions, and exhibitions are all examples of business travel. Because of this, MICE is a term that is increasingly used in both domestic and foreign literature to refer to various kinds of travel. This segment of the tourism market is a crucial one for business, especially when it comes to the lengthening of the travel season, which raises the ap-peal of the travel destination and the positive effects on the economy that can be obtained from the growth of this segment of the tourism market.The financial and naturally expressed number and amount of business tourism's economic effects are quantifiable. For instance, a global conference with participation from 1,000 people can bring in 1 million Euros. According to records, 35,000 people attended 500 or so national and international events in Belgrade in 2016, and the city's overall revenue was roughly 30 million euros.The industry for conventions and exhibitions has grown signifi-cantly in Asia during the past few decades. The various meetings that are planned include board meetings, management meetings, share-holder meetings, training seminars, meetings with partners, suppli-ers, and clients, product launches, strategic planning, and retreats. Incentive trips are typically leisure vacations intended to reward and inspire sales personnel, dealers, distributors, production workers, support staff, and occasionally customers. Conferences are another venue for conducting discussions that may be at the regional, nation-al, or worldwide level and are of a business, educational, or political nature. Companies hold exhibitions to display and advertise their new products and information, sharing this information with interested parties like future consumers or purchasers.Emmanuel Christi DasEditoreditor@siliconindia.com
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