siliconindia | | June 20179Crossfit, Pilates, Yoga, and many more to form a diverse and effective workout regime. Many fitness and cardio workouts offer a more immersive experience that employs visual elements in addition to the usual music and choreography, while wearables allow users to monitor performances in real time as well as track their vital signs during a workout. Personalised & Curated Fitness SolutionsFitness is an assistance-oriented service segment and requires a great deal of customization and enhancement to fit the requirements of each individual user ­ there is no one-size-fits-all in fitness. This can only be provided through deep tech - trainer-led functional workouts, personalized nutrition assistance and data-driven interventions. The physical presence of a fitness trainer is no more a prerequisite for working out as virtual training techniques are a personalised and convenient substitute. A few apps offer advanced features that enable users to connect their VR devices and workout with their own personal, virtual trainer.In addition, fitness companies and gyms are employing technology to train instructors through video tutorials and virtual training methods. This is also helpful in standardizing classes by updating new techniques, choreography and form through videos on web portals and apps, allowing users to workout from their home or workplace in case they miss a session at the gym. Data-driven Engagement & Lead GenerationHealth and fitness-related businesses can leverage technology and data to analyze usage patterns among consumers and offer tailor-made solutions in the form of curated workout programs, personalized diet plans, etc. Technology also plays a pivotal role in aggregating professional experts on a single platform and connecting them with a large, potential user base, bridging the gap between the demand and supply for fitness training services. Geolocation algorithms divide the city into multiple zones and localities helping apps and other tech oriented services to enhance customer experience. A wealth of information on user behavior patterns helps profile users and offer customized solutions at effective prices. Management tools on online fitness platforms help fitness professionals to accurately track client progress and optimize their workouts and nutrition schedules.Building CommunitiesMost individuals benefit from social support to adhere to long-term fitness goals. Taking the idea of working out with your friends and family to a whole new level, fitness communities on social media help people create and follow fitness plans, track performance and stick to workout schedules with their friends. In addition, social media communities help users share tips and hacks as well as experiences with other members. New users get easy access to useful and reliable information through user-generated content to help them meet their fitness goals. Moreover, social media and online communities connect businesses with clients, communities of fitness professionals and help share information and resources online. Wearable GadgetsAs traditional and purely equipment-centric workouts are declining, the convergence of elements such as fitness, wellness, health, nutrition, slimming etc. with technology is leading to the creation of innovative, 360-degree solutions. Sensor embedded wearable trackers allow users to track their progress on various metrics like steps walked, distance covered, calories burned and even sleep tracking. Measuring activity levels and heart rate, these sporty wristbands collect and display valuable user progress data allowing consumers to track progress in real time. Similarly, other gadgets assist users with behaviour modification through reinforcement to help them stay on their course and achieve stipulated fitness goals.The physical presence of a fitness trainer is no more a prerequisite for working out, as virtual training techniques are a personalized and convenient substituteAkshay Verma
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