siliconindia | | May 20208HEALTHCARE MARKETING OFTEN IGNORES ITS MOST REWARDING CHANNEL ­ PATIENTS! Holding a Bachelors ­ General Laws degree from Government Law College, Mumbai and Diploma ­ Business Management from Welingkar Institute of Management, Development & Research, Mumbai, Yogesh has over 21 years of marketing industry experience, which has enabled him to craft efficient marketing strategies.ealthcare marketing goes way beyond selling a service or a therapy; it's about raising awareness and motivating consumers to be proactive in improving their health. Healthcare is a noble field which enables people even with serious health conditions to live a normal, happy life. But when it comes to marketing, the healthcare industry faces a lot of restrictions and regulations regarding what kind of services we can advertise and the kind of messages we can put forth. In such a scenario, we need to carefully analyze the roles that healthcare marketing plays with regards to the general populace.Medicine is a field where new research is always emerging and new knowledge opens-up possibilities which were previously never thought of. However, without rigorous research, it can be difficult to predict the long-term or unintended consequences of a particular treatment or lifestyle advice. In such a case, it becomes vital to convey the right message clearly. The question arises, `Should healthcare providers market their services to consumers?' In my opinion, the answer is an obvious YES for a number of reasons. Firstly, the services offered by all healthcare providers are broadly the same. Marketing helps in making people aware about a particular healthcare organization and its services, which helps sustain the organization as a business. More importantly, healthcare marketing helps raise awareness about the various diseases and disorders that people are affected by. Awareness Yogesh WalawalkarBy Yogesh Walawalkar, Chief Strategy Officer, MadhavbaugHIN MY OPINION
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