siliconindia | | May 20204 Its time for Healthcare to Pick up MarketingHealthcare marketing is an vital component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one. While the healthcare industry changes in the bat of an eye, what used to be a volume-based industry centered around the physician, has become a quality-based industry centered around the patient. More likely than not, there are multiple healthcare practices in any given area that provide the same or relatively similar services. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall.Healthcare options are available in abundance for patients to feel e enclosed with whatever physician, clinic or plan they are in. Marketing your healthcare practice provides an open line of communication to your patient audience by building trust and piquing interest. Healthcare marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients. Successful healthcare marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice.Through healthcare marketing systems, current and potential patients receive quality care from every aspect of your practice including the website, social media pages, patient engagement representatives, and personalized physician attention. Healthcare marketing is tricky. But if it was easy, then everybody would be doing it. Whatever your product or service might be -- if you're in the healthcare industry and looking for healthcare marketing tips, you're in luck. This edition throws light on the few experts in the Indian scene, that have captured the best of marketing strategies and infused it in the healthcare or medical industry. This list of top 10 most promising medical advertising consultants of 2020, are just as promising as the healthcare industry in India per se.Do let us know what you think.Emmanuel Christi DasSpecial Editoreditor@siliconindia.comEditorial Vol 08 · Issue 10 - 1 · May, 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Special Editor Emmanuel Christi Das Editorial Team Ananth.V Saroop K P Rajan Sarma Srrayvinya OLM Shiwani Prakash Sujith Vasudevan Vaishnavi Pradeep VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Manjunath Group Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran Perumal Anupreethi Danila Nagendra Kumar Shashi Ranjan Ameet Kumar SahooCONSULTANTS
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