siliconindia | | SEPTEMBER - 20226 Vol 10 · Issue 08 - 02 · SEPTEMBER, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine Price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Mrigank SharmaAsokan S.V.Art ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R. N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Over the past five years, the overall mattress market in In-dia has expanded at a CAGR of more than 11 percent. However, in the late 1950s and early 1960s, India really began to experiment with modern beds. Soft cotton fabric fillings, bird down feathers, and animal hair were used to create royal beds. The others were pleased with mattresses made of coarse cotton and charpoys made of bamboo or jute that were covered in coarse cotton cloth for comfort.Post-colonial India was the first place to see cotton and coir-filled beds, and it wasn't until the middle of the 1990s that foam and spring mattresses started to gain popularity. The early manufacturers of mat-tresses had to spend a lot of money trying to educate a reticent Indian consumer who, on the one hand, was unwilling to talk about beds in public and, on the other hand, did not place much weight on his sleeping habits. Sleep was a necessary evil for the Ulinemillenials, who believe that it is the secret to greater productivity and accom-plishments.Once every ten years, a new innovation is welcomed by every industry. Innovations in the Sleep Industry has skyrocketed. Next to snoring, the number two reason why people have a poor night's sleep is that they get too hot. This can be a particular issue for some sleep-ers, such as pregnant or menopausal women. Companies are tack-ling this challenge from a variety of angles. A few companies are also pushing for more environmentally sustainable solutions, like the ones going for CertiPUR certification that their products avoid en-vironmental issues such as emitting substantial amounts of Volatile Organic Compounds (VOCs) which can cause breathing issues. They can be significantly more expensive than a typical mattress, but the market considers them to be a good deal for a product where you'll probably spend the majority of your nights for years at a time. The rate of innovation isn't slowing down, that much is evident. An activ-ity as old as humankind itself may undergo a transformation in the coming years.Do let us know what you think.Emmanuel Christi DasEditoreditor@siliconindia.comEditorialAn activity as old as humankind itself may undergo a transformation
< Page 5 | Page 7 >