siliconindia | | DECEMBER 20234Letting You Decide Better for Your Business & Grow Today technology has extensively overhauled the diverse industry sectors and marketing being the crux of all has dynamically expanded across dimensions. Marketing services are a billion-dollar industry, but data is what drives the business world. Hence, more than ever now, it is impor-tant to do careful analysis of data, to be able to craft effective busi-ness strategies and achieve success and relish greater RoI.To note, as the changing consumer needs and spending habits, are keeping the marketers on their toes and act as the consumer demands, the challenges are immense and consistently looming over the industries. But, as digital is the way to go about any developments in marketing & business, the efforts need to be aimed at driving consumers to the currently available digital distribution channels. Digital marketing embracing the diverse mediums such as video marketing, influencer collaborations, personalisation, voice search optimisation, social commerce, and AI, has hyped the competition in business, be it education, health, food, or more. According to a recent analysis, the Indian digital marketing market attained a value of $ 5,118.55 million in 2023, and is further assessed to grow at a CAGR of 30.3 percent becoming $55,372.78 million during 2024-2032. Especially, the hot Influencer marketing has been accounted to exceed $30 billion in 2023, where India remains one of the fastest growing markets in the recent years. To further this growth progressively, here Market Research companies play a critical role providing one with essential information about their competitors and existing products/services. Well, today there are many in this battle, scuffling to win over each other leveraging best-in-class marketing and research services. In our current edition ­ `Marketing Special - 2023' recognizing some reckoning leaders, we have brought to our readers the exclusivity and leadership existing in this market in terms of best-sought and well-researched market information.Read through and do let us know what you think!Mandvi SinghAssistant Managing Editoreditor@siliconindia.com Publisher & Managing EditorAssistant Managing EditorAssociate EditorAlok ChaturvediMandvi SinghIndranil ChakrabortyVol 10 · Issue 08 - 02 · DECEMBER, 2023Editorial TeamHima P. MP. Tejaswini Roshan AktharManager - DesignPrabhu Dutta A.R.N RayArt ManagerSuanya Chakraborty Designers Mrigank SharmaVayshnavi PdGM- Sales & MarketingShashi RanjanAdvertising Manager Hrushikesh Pradhan Bhavani N Badvertise@siliconindia.comEditorial Querieseditor@siliconindia.comCirculation Manager Magendran PerumalTo subscribeVisit: https://www.siliconindia.com/subscribe/or send email to subscription@siliconindia.comMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.siliconindiaEditorial
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