siliconindia | | August 20164Brands do not die a normal death. Neither a company becomes a reputed brand overnight. It is the work of cohesion and patience that makes a company a brand and a brand a star for its consumers. A perfect blend of marketing, branding and PR strategies when cooked with belief and endurance result in huge success. And yes, I am not spilling any secret beans here. Marketing, branding and PR strategies have prevailed in our universe since ages. Stretching from Harappan era to the current age, people have prominently utilized branding to keep breathing in the memories of human kind. As quoted in MPRA's `The Birth of Brand: 4000 Years of Branding History', according to UCLA Indianologist Stanley Wolpert, the magnificent seals of tigers, Brahma bulls, elephants and other Indian animals were probably made for merchants who used them to `brand' their wares along with accompanying writing. If the new study by scientists from IIT-Kharagpur and Archaeological Survey of India that states that the Indus Valley Civilization is at least 8000 years old is taken into consideration, branding could dilate beyond few thousand years. Embellished in the modern outlook, today branding, marketing and PR have interwoven themselves to shower customers with better RoI. Approaching customers have taken an altogether different route with the invention and increased adoption of digital technology and big data analytics. Mobile has further fuelled this and the Digital India initiative further infused oxygen. The burning Marketing, Branding and PR industry uses all the modern technology tools to create space for their clients' brands in customers' mind for long. Understanding the need of the hour, we at siliconindia bring to you `Most Promising Marketing Companies ­ 2016'. The list encompasses companies who are masters of the realm. Hope the list suffices its purpose of creation. Anamika SahuManaging Editoreditor@siliconindia.comEditorialMarketing is a Game of Intelligence siliconindia Vol 05 · Issue 2-1 · August 07 2016 Publisher Alok Chaturvedi Editor-in-Chief Pradeep Shankar Managing Editor Anamika Sahu Editorial Team Ananth. V Inslita R Teles Susila Govindaraj Pushpita Das Subarna Saha Sujith Vasudevan VP - Sales & Marketing Virupakshi PattarGM - Sales & Marketing Ratan Nayak Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.100 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comSr. Visualiser MaitreyeeVisualisers Praveen SivasankarGroup Art DirectorAshok KumarDelhi NCRRatnamBranch ManagerCirculation Manager Magendran Perumal Pradeep Kumar Dalai Pratima LalPrathyoosh K Shaji JULY 201529siliconindia | | June 20143
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