siliconindia | | AUGUST 20224When internal resources are stretched thin and internal teams are having trouble finishing campaigns, outsourcing market-ing duties to a specialised third party can greatly reduce the operational stress your team may be experiencing. Outsourc-ing is a significant decision that calls for both a financial investment and a positive working relationship between the companies. Therefore, it can make more sense to use a combination of the two, or to keep some jobs in-house if you have the resources and funding to do so.In addition, it can be all too simple for even the finest marketers to resort to tried-and-true strategies due to time constraints, budgetary restric-tions, and even complacency. However, relying on the simple solution will only get you so far because marketing needs to be creative and interesting in order to be effective. By outsourcing, you can work with marketing firms that are experts in staying current with emerging technologies and fashions. A salaried in-house marketing team can also be expensive to maintain and frequently unneeded, depending on your marketing needs. Utilizing budget solely when essential entails relying on a third party anytime you need mar-keting collateral. Investment is needed if you want to grow your business through marketing. This investment could be your time, the time of your team, or money to hire a marketing agency.Second, outsourcing can supply left-brain marketing knowledge that many businesses lack, such as management and analysis of consumer da-tabases. Sony, a renowned marketer, recognised that it lacked the neces-sary capabilities internally when it sought to establish a client database, sell services, and market new, high-end products through its online store, Sony Style, so it outsourced the initiative. Allstate has outsourced lead manage-ment, increasing the number of leads each agent receives by double. The management of Ericsson's extranet, which gives the sales force up-to-date client information and enables direct communication with certain custom-ers, has been outsourced.It's fascinating to learn about the many possibilities of outsourced mar-keting. Emmanuel Christi DasEditoreditor@siliconindia.comA case for Outsourced Marketing Vol 10 · Issue 08 - 02 · AUGUST, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comCirculation Manager Magendran Perumal Keerthi K Felisha Rita Correspondent Soumya JAssociate Editor Indranil Chakraborty Assistant Editor Heena Kausar Senior DesignerI. Dinesh KumarCover Concept Asokan S. VArt ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N RayEditorial
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