DECEMBER 201619fine; but on the other hand, if things go south, then too we are willing to be ac-countable for the mistake, learn from it and strategize accordingly to pro-vide the customer with ROI, no matter what," explains Avinash. The Journey & ChallengesBeing fascinated with advertising since childhood, Avinash started gravitat-ing towards Digital way back in 1999 during his studies and demanded its Alma Mater to start a course on Cyber Marketing. However, studying digital was one thing and usage was another. It took him several years to put this knowledge in use for a marketing cam-paign in 2006. And for the past decade, he has been using it in some or the other forms on the job and while trying his ventures (couple of them failed during 2008-10). But with BrandLoom, suc-cess was destined. However, startups and challenges are like cheek by jowl. Having no credentials to show to pro-spective clients, it took Avinash some time to gain new clients in the beginning.The company even burned its hand many a times working with startups who were not able to make on-time payment or payment at all. On the other hand, the large number of tra-ditional consumer goods companies and well-known brand for that mat-ter, were not keen to go digital, hence took their own time to process this activity. However, lately, many com-panies have started exploring digi-tal media to reach out to consumers, build their brand and ensure that the transactions happen at the end of the day. BrandLoom is tapping this unex-plored growth with its impeccable line of offerings which enabled the com-pany grow at almost 1000 percent last year. "We are growing very rapidly and what we earned in one quarter last year is what we earned in 15 days this year. We will grow at least 10 times since last fiscal year," proclaims Avi-nash. At this stage, Avinash is taking the business to a much larger scale, which will require external funding in the future. Today the company works with brands for long term on retainership model (as it manages their entire digi-tal marketing ecosystem starting from website to mobile app, managing their e-Commerce operations, maintaining their specific pages to maintaining their entire data and more) and expanding its reach to more brands. "We would like to work with best of the brands and help them explore digital infrastruc-ture within their ecosystem and help them build their brand value," asserts Avinash. Going further, the company is positioning itself as the marketing technology company, a company that is ROI oriented, and willing to take re-sponsibility of their actions. BrandLoom provides complete independence to its 14-member team to work on specific projects and de-liver within their timelines. "I believe in empowering them so that they can deliver their best. Hence we have cre-ated an environment where they are independent but simultaneously work as a team and are dependent on each other for better performance," explains Avinash. Currently, the company is looking for like-minded people who understand its philosophy and are will-ing to take accountability and make decisions. "We are very choosy about the kind of people we hire, we look for those who have deep understanding of business, marketing and digital world," adds Avinash. Enlightening StartupsBeing in the transition phase, market-ing and branding are considered as not that important by startups. Avinash advices, "Startups need to understand that the branding is something which is long term and is about sustainability in business model. While the old brands, especially consumer companies, need to comprehend that the sooner they join digital, the better it is for them. We would like to help not just startups but also the old monks enter the digital world and grow". Services Offered:· Brand Strategy ­ Help clarify, elaborate and communicate brand identify and positioning in a credible and differentiated manner to energise brand, employees and channel partners· Digital Marketing Services ­ Helps brand connect with consumers and build brands digital footprint, SEO, SMM, SEM, SMO, Content Marketing Strategy & Execution, E-Mail Marketing, and others· e-Commerce ­ Help build and operate e-Commerce network to achieve business objectives· Content Strategy ­ Help build content strategy to bring closer to consumers, enable to deliver accurate and consistent consumer centric product content across all distribution channels, be it Internet, Tablet, Mobile and others· Social Media ­ Develops Social Media Strategy and under BOT (Build ­ Operate ­ Transfer) model execute them· Technology ­ Creates refined ways of targeting and measuring ROI on marketing expenses by understanding of advances in data, modelling and automated analysis· Web Technology ­ UI/UX Design, SEO, & Data Analytics· Mobile Technology ­ Develops mobile apps for various operating systems including Android and iOS, and UI/UX design for mobileIndustry Served: Education, Fashion & Apparel, FMCG, Consumer Durables, Technology, Retail & Infrastructure
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