siliconindia | | June 202019ivek has over 15 years of experience in the Indian IT and Consumer internet space. In his earlier role at Times Internet, he headed as the Head of Product, Marketing & Ana-lytics for the company's e-commerce plat-form branded as Indiatimes Shopping. He later went on to oversee Growth & Analytics for all TIL verticals.Vivek has earned an MBA from the Indian School of Business and a B.Tech from IIT Kanpur.Growing a business may seem like a complex affair. Why, one may ask? After all, we live in an age where Google Analytics lets marketers track the average conver-sion rate of each webpage, and Facebook Ads and Google AdWords allows bids for leads and sales. This is because, irrespective of the tools available, it remains indispensable to discover a profitable niche by defining a target demo-graphic and then appealing to that TG. Whether a brand is selling products, services or simply knowledge or news, irrespective of analytics tools and digital channels at dis-posal, only the right branding & marketing strategy will help it register sustained profits.Why focus on branding, when it is easier to track PPC and SEO results. Digital marketing activities are outcome oriented and metric driven, while branding is a deliberate, subjective process that is both art and science. This is un-fortunate because building a strong, trusted & purpose-led brand is a powerful differentiating asset for any business, especially in today's highly competitive crowded markets.Here are 5 tips to help marketers establish, expand and strengthen a brand's digital brand presence and reach in an effective manner:Think Stories: The Irresistible Power of Storytelling as a Strategic Business ToolStories have a profound effect on the listener - stories are what our lives are made up of, stories are how we re-member people and stories make us feel a little less alone VVivek heads Growth and Analytics in addition to Sales Strategy &B2B marketing at Times Internet.Vivek Pandey VP and Business Head,Colombia 5 ULTIMATE STORY-SELLING TIPS TO EXPAND YOUR BRAND PRESENCE AND REACHCXO INSIGHTS
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