siliconindia | | July 201719With the talent to pick consumer insights and the intelligence to judge it vis-à-vis market reality and marketing constraints, Iserve ensures a competitive edge to a brandcan change its destiny, he decided to start Innovative Mar-ket Research. Speaking on this, Shakti says, "When we started our main challenge was to survive, hence decided on marketing thumb rule of 1000 days to survive first. So with a small team from different arena, we decided to come up with our own market research agency that de-livers the work that suits consumer companies directly." Started off with its own operational team, Iserve got its first project `Retail Census' of P & G group within two-three months of its existence. Getting the huge project at the first place helped the company in gaining confidence and since then there was no looking back for Iserve. Be-lieving that the importance of Market Research can be best perceived by understanding the various factors that impacts an organisation's business, Iserve offers its wide range of Market Research services broadly in four key areas of research that includes Advertising, Social, Media & Rural. Through its services offering, it tries to deter-mine the clients business based on logic and empirical observations. Categorising its services into `Qualitative & Quantitative' research methodologies, the company sights to identify the client's problem & tries to give them the required solutions. "We serve as a One-stop shop whereby we offer services based on the qualitative & quantitative research methodologies. With the results obtained from valid research we assist to provide them with excellent solutions," mentions Sailaja S.P, Co-Founder. Targeting the customers Iserve designs its questionnaire based on certain strategies that helps in getting the accurate results. Through the implementation of SPSS tool and six sigma it also seeks to handle large amount of data covered for gathering accurate results.The company within a time span of 14 years has been able to include large names in its client List. The clientele includes companies across different sectors like manu-facturing, retail, pharmaceutical, food, travel, advertis-ing and communications. Some of the major clients are Godrej Consumers (GCPL), Kimberly Clark, Bajaj Auto Ltd., VVF Ltd, Worldwide Media, Cox & Kings, Marico Ltd. and others with international clients like Kawasaki Japan, Siemens-Germany and more. Claiming `On-Time delivery, Real time analysis & Final Delivery with a good quality', Sailaja avers, "We conduct census and provide customised solutions with an effort to build rhythmic & repetitive clientele by ensuring eminence for every client, every brand."Headquartered in Mumbai with offices located in Del-hi, Chennai and other cities, Iserve endeavours to develop its business into an MNC and ensure global presence. The company is likely to indulge into a partnership business by tying up with those companies who want to expand their operations in India. With the policy of `meeting cli-ents expectations by delivering of quality services', Is-erve today has a team of 30 people on role and 300 string-ers. Focusing on women employees and providing on-job training to its employees, Sailaja concludes, "Being a process driven organisation we want to have our global presence and also make our place amongst the top 10 MR companies in India." MARKET RESEARCHCOMPANIES - 201710 MOST PROMISING
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