siliconindia | | June 20184Staying informed of trends and opportunities existing in an industry is an ongoing and time-consuming process, but at the same time essential to measure the effectiveness of a business' brand, build competitive intelligence, and create sustainable and revenue-generating business strategies. Research is a great option for gaining invaluable insights into new territories and markets, highlighting how a business should be adapting strategy and approach to succeed. It's interesting to note that many businesses after conducting research find significant gaps between what they think and what the market thinks.Every business ­ new or established at one of point of time or the other experiences a situation where critical decision needs to be taken. In such a scenario, having complete and detailed information about the competitors, market and the overall industry enables a business to take an appropriate and perfect decision aiding in the overall success of the business. The hurdle experienced in the process of growth or expansion makes businesses realize the benefits arising out of conducting market research. Whether it is the launch of a new product in the market or opening of business in a new country or indulging in some risky initiative, businesses rely on outsourcing their market research needs to trusted and professional market research consultants who help them to adopt the best marketing strategies that might help a business to compete, grow, succeed and even reach greater heights. Our current edition features some of such specialized market research consultants who besides having the requisite infrastructure and skilled resources to handle businesses, enable them to achieve the almost impossible goals in diverse areas of business. Proven market research consultants can truly be the trigger point for growth and development of a business. Nandini MukherjeeSpecial EditorEditorialEffective Market Research Can Yield Satisfactory Business Growth Vol 02 · Issue 1 - 2 · June 05, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Nandini Mukherjee Editorial Team Amit Raja Naik Ananth.V Chandrika P Patra Lakshmi G Pooja Devi Shefali Mathur Sophia Rohtagi Sujith Vasudevan Srrayvinya OLM Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar SuanyaGroup Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran PerumalTapas Ranjan Mallick Sambit Satpathy Susnigdha BhowmikCONSULTANTS
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