siliconindia | | August 20198An experienced strategist and a successful business leader, with demonstrated skills in developing business in new markets, Sivaram has over 20 years of experience in industry, and has donned advisory roles for many CIO/CFO/COO to streamline their business and influenced them to choose the right collaboration of processes and technology .By Sivaram Kuppachi, CEO, Zamstars Management Services (I) Pvt. Ltd have been talking to many CXOs, mostly of growth companies, over the past few years. Most of them started a venture because they had / believed in a great product or service. And over the next few weeks or months, built a good team and secured their initial set of `pay-ing' customers'. This is the time they looked outwards to agencies for Marketing, Branding and Sales outsourcing or planned to expand their internal team. Their `First and Only' question is "When can you get us Business and how many "Qualified Leads" can you generate?"IMARKETING ON THE DARK SIDE ­ THE ROLE OF A CXO ­ IS IT TACTICAL OR FORWARD THINKING?IN MY OPINION
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