siliconindia | | August 20194Whether it is operational experience on field or studies reviewed by peers, market research has always had a special role to play in the marketing function. Market research actually lays down the broad roadmap and provides a distinct direction, helping to maximize the two most important components of a business ­ time and money. Today, more and more businesses are shifting their focus towards the consumer-centered experience of the marketplace they operate in, and there has never been a better time to witness the emerging trends and technologies through which businesses are striving hard to offer better solutions to their customers' problems. The ever-changing trends bring opportunities as well as complications with it. The only way to adapt them is to set the pace higher and faster. Staying updated with the latest updates and trends helps businesses to stay ahead of competitors and take the right business decisions at the right time. In such a scenario, consultants can be the guiding light for businesses. When it comes to market research, there is no one-size-fits-all solution. These consultants understand the requirement of a specific product and its value in the market, the existing market players that dominate the market for a particular product, the impact of the product on customers post launch, the success of the product over competing products and so on. They leave no stone unturned to offer high-quality research services matching industry standards.Our current edition recognizes this and comprises of a list of "10 Best Market Research Consultants". The list includes names that offer highly customized and results-driven high-quality market research services in the country. We also recommend you read our cover story on Hansa Research Group, a full service market research agency specializing in Media, Telecom, Financial Services, Consumer Products and Technology spaces.Nandini MukherjeeSpecial Managing Editoreditor@siliconindia.comEditorialBusinesses can Gauge the Competitive Landscape with Consultants Vol 03 · Issue 2 - 1 · August, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Special Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Monica Pallavi J Aparna Roy Imelda Tarzania John Roshan Anto Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comGroup Art DirectorAshok KumarCirculation Manager Magendran PerumalVP - Sales & Marketing Virupakshi Pattar Visualisers Vimalraj M ManjunathAmeet Kumar Sahoo Shivanshu Patel Tapas Ranjan Mallick NoidaGarima Anand Ashu SethiCONSULTANTS
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