siliconindia | | August 201919Mr. Sampath KumarSampath is a management graduate. Had worked in modern trade format in terms of setting up and launching retail stores, franchisee model, visual merchandising and media advertising. The extensive consumer connect that he had to engage as a client triggered his interest in research and he quickly built his strength in designing and executing models for quantitative and qualitative research. Got interested in the digital marketing when it was nascent and trained in NIIT for a IAMAI-certified course in digital marketing. His time is equally divided between complex research assignments and bringing the client's website on top of listing! Sampath is working on a doctoral thesis in MR in the prestigious Annamalai University Mr. SivaramanSivaraman has learnt the ropes of distribution management through his back -breaking work in the market place. Meticulous planning for launching a product in the market place, setting up and monitoring a service network, training the team, conceiving and executing below-the-line initiatives and trade marketing programme have all been his forte. Have extensively worked for leading organisations in FMCG and consumer durable space. Takes keen interest in sharing his experience with the client's home team and make it self-reliantKare launched its bouquet of services, the market was in a transformative phase. And when it became well-equipped to offer MR as a service, the importance of MR and its usefulness seemed to be partially understood by the regional enterprises. The challenge was to make cold calls and educating them on the concept and the benefits of qualitative and quantitative MR. It took almost a year to get the first client. Reminiscing those days, Nagarajan says, "There came a time when people advised me to not continue but I stood still. I believe if one has identified a purpose and move towards realising it with passion and hard work, it is a matter of time before the purpose becomes a reality."Over the years, Brand Kare has gained a reputation as a reliable MR Agency; thanks to its value system based on Transparency, Honest Costing, Vendor relation and Adherence to timeline. The team ensures 100 per cent of prudence in handling the privacy of respondents. Data storage and retrieval are digitally monitored to ensure the safety of data. Also, as a policy, it does not recycle respondents to certify unbiased responses safeguarding the integrity of the project. Brand Kare has been an Associate Corporate Member of Market Research Society of India (MRSI) for the last four years and has been deriving the benefits of their training, guidelines, and ethics guidelines.Towards a Bright Future A self-funded company based out of Chennai, Brand Kare has plans to revamp its presence across India and the neighbouring countries in the next two years. It is in an advanced-stage talk for forging alliances with a few global market research organisations to represent them in India. This would give the team an opportunity to get familiar with advanced research tools and methodologies. At present, it is working with some reputed educational institutions in the South to offer finishing courses in MR to the science and mathematics graduates. "This would enable the passing out candidates to acquire the necessary skill sets in frontline MR, besides helping the MR agencies to meet shortages of trained manpower for field operations. We are also investing in digital platforms to reduce the time factor in field interviews, data collection and analysis to offer a cost advantage to the clients," concludes Nagarajan. MARKET RESEARCHCONSULTANTS - 201910 BEST
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