siliconindia | | SEPTEMBER 20224 Vol 10 · Issue 08 - 02 · September, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Senior DesignerSouvik Acharya Visualiser Tushar DasArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty Making the Best of DataEditorialW hen a customer sees an advertisement for a product that seems ideal for them, they celebrate their good for-tune, yet this situation probably wasn't (and shouldn't have been) the result of luck. Companies use strategic market research to make these situations conceivable. With useful knowledge about its target market, a business may produce products and design marketing initiatives that speak to consumers directly. The advantages don't end there, either. There are several ways you can use the information obtained from market research to help your business succeed. This is where market research becomes an essential compo-nent of any business plan, regardless of the company's size, industry, age, or B2B or B2C focus. By enabling businesses to base decisions on data, it gives them the information they need to take actions that will advance them rather than hold them back.Most businesses are aware of what market research is and appre-ciate its value in general, but they might not realise how essential it is to their company's success. Market research is the solution when you need to recognise market trends, comprehend your primary client better, or accomplish a long list of other crucial objectives.To do your research, you may employ a variety of strategies. Some good places to start are with competitor analysis, engagement analytics, and audience analysis. But what if your strategies no longer work in light of the current state of your sector?Surely, you can't rely solely on in-person audience question-naires and surveys as your entire strategy anymore. This isn't the 60s. We've evolved and so has the world, so you can't expect to use the same strategies forever.That's where knowledge of trends in market research can help you.Emmanuel Christi DasEditoreditor@siliconindia.com
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