NOVEMBER 20229Flexible Work EnvironmentWell, most startups might indeed demand long working hours in the beginning. But soon, they will progress to the next phase, where they need to compete with other startups. And it is at this time they award all your hard work with benefits that promotes work-life balance to retain you in your job since you have been there when they needed a dedicated employee; since you have been there when they were jittery to go ahead with an idea and since you accepted them (mostly) when even their peers didn't believe `it' would work. And this reward means flexible work hours, parental leave, and wellness perks! Isn't that what most working women who double up as caring mothers/wives look for?A flexible work environment is a catch-point and a boon to the women workforce but also growth for the steady growth of any start-up due to NO or Minimal workforce exodus. It is because workforce exodus means an exodus of ideas that have been giving you the expected push so far. In the recent past, India has noticed many success stories of women­ either creating start-ups or working there since these are mostly exemplary organizations that make an ecosystem where equal opportunities are given irrespective of gender.Medical research has also proved that women have better attention and performance span than men. But obviously, a startup that is always at risk of running out of steam relies on a diverse team which means better decisions. Hence, an even temperament, a healthy lifestyle with work-life balance, and a wide range of experiences will persist in attracting women to startups. No wonder startups are a raging trend in the global job market because of their unique and innovative idea-driven work culture. India ranks among the top worldwide for producing female graduates in the science, technology, engineering, and mathematics (STEM) industry, with as many as 40 percent of women graduating from this field
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