| | December 20198IN MY OPINIONew technologies are constantly changing the landscape. As time and cost keep gaining priority, technologies which were seldom used, have gained eminence; more so due to the recent thrust towards mass af-fordable housing which has quickly and unexpectedly brought everyone to the drawing board to design and ex-ecute technologies which are commer-cially viable with the shortest delivery time possible. In terms of Design and Architecture in the Planning stage, the BIM (Building Information Modelling) tool is the cur-rent star player with shorter project life cycles and savings on paperwork and material costs. Digi-tal blueprint apps and other project management software make it possible to map out a project ahead of time like never before. Drones are another innovation that has made a huge difference to the industry. Surveys via drone can be done much more rapidly than in the past, with far greater accu-racy and at lower cost. This enables planning with accurate reference to ground reality Visualization is something that we take quite seriously at Shriram Properties. Currently we do a 3 D Virtual Walk-through for our customers and the experience of going through this helps a customer understand the product with greater appeal. The world is progressing towards infrastructure which comes with Artificial Intelligence and is connected to com-puters via the Internet of Things. Home automation helps people manage their homes more effectively. For example, air-conditioners can be switched on when on the way back from work, so that a person comes home to a comfort-able temperature. Connected and enabled devices enable real-time monitoring of resource con-sumption, helping people cut back on resource usage and save on water or power bills.This is especially beneficial for the elderly, providing monitoring that can help seniors to remain at home comfortably and safely, rather than moving to a nursing home or requir-ing 24/7 home care. For example, mo-tion sensors can raise an alert to car-egivers in case they do not register a certain pattern.Another need which has driven in-novation is to provide smart solutions to the end-user with a seamless expe-rience. Usage of sophisticated build-ing management systems, IP-controlled smart systems, can today manage and monitor a building from any corner of the world. Use of destination control systems (DCS) in elevators, promotes energy efficiency as well as ease to occupant usage. Various technologies in the Real Estate segment are generating major Customer Impact. For instance, at Shriram Properties we use have Chatbots on our Website to answer customer queries at any given point in time. The various algorithms that we use for Drip Marketing and Lead Scor-ing ensures high quality prospects and efficient usage of time and manpower. Again, at Shriram Project Launches when we have a high volume of customers coming in we use various Apps for optimum division of work with high performance efficiency. For example, we get to know the quantum of time each Manager has been spending with a customer and which part of the project ­ the model apart-ment, clubhouse, play area etc. they are in currently which also assists us in better customer understanding. Snag Man-agement is another essential tool that substantially reduces time and enhances performance.By Arun Anand, Director - Sales, Marketing & CRM, Shriram PropertiesTECHNOLOGICAL ADVANCEMENTS THAT ARE DRIVING THE DESIGN, ARCHITECTURE, & REAL ESTATE INDUSTRYNArun Anand, Director- Sales, Marketing & CRMArun has decades of experience in setting up and running various functions of Marketing such as Product, Marketing, Sales, Brand management, Pricing & Profitability management, Media Planning, Pre-Sales, Consumer Research, and Market Intelligence.
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