NOVEMBER 20208s digital technologies dr ama tic all y reshape industry after industry, too many transformation initiatives have launched with great fanfare, only to die unceremonious deaths. With most of the technology trends becoming ubiquitous, neither does it look futuristic nor as fanciful. While good customer experience can trump exotic technology, businesses now have to envision the next revolution and identify benefits they can offer customers beyond just traditional CX. While success of any Digital Transformation initiative to date has been determined by the commitment to constant reinvention, the competitive playing field will be shaped by the following factors: AIN MY INSIGHTSBy Mohan Krishnaraj, Vice President & Global Head, HARMAN International (A Samsung Company)Headquartered in Stamford, Connecticut, Harman International designs, engineers and produces connected products for automakers, consumers and enterprises worldwide. On November 14, 2016, Harman entered into an agreement to be acquired by Samsung, the sale was completed on March 10, 2017. Harman now functions as an independent subsidiary.THE DIGITAL UPHEAVAL AND CUSTOMER EXPERIENCE (CX)
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