siliconindia | | November 20208In today's time, digital trans-formation is becoming a natural and relevant need for everyone in some form or other. The pandemic impact is a punctuation forcing everyone to re-imagine and adapt to newer ways of conducting businesses. Considering our natural ability to adapt, everyone is open to embrace changes and this is a great opportunity for Enterprises and Product companies. For Enter-prises, this is about seizing the op-portunity by tweaking the organiza-tion's strategy and structure and for Product firms, there is a need to go beyond what you can decipher from customer needs through Market re-search which are explicit and benefi-cial in the future.For organizations to grow, there is a necessity to discover innumera-ble opportunities and make the best use of them to reap the maximum benefits. As innovations lead to dis-covering opportunities, it is import-ant to first demystify Innovation. Innovation need not be Path break-ing, but a recombination of ideas that challenges the current norms or a new way of accomplishing tasks that is pertinent. Product Engineering is a much-needed core capability that needs to be nurtured to accomplish Digital ambitions in a volatile world. As engineering consulting activity is concerned, product engineering service uses various hardware, em-bedded, software and IT services solutions for the designing and de-velopment of products. In addition to necessary technology capabilities, it is most important to infuse new ideas and keep the rhythm of execution. To make this happen, conscious effort is needed to allow two opposing forces to act upon. The first can be visual-ized as Outward orientation allowing increase in quality and quantity of IN MYOPINIONLEADING DIGITAL TRANSFORMATION FOR BUSINESSES WITH DESIGN LED PRODUCT ENGINEERINGBy Jijo Mathew, Vice President ­ Engineering, GlobalLogicJijo is exclusively skilled in product engineering and is regarded as the generator of digital transformation while delivering products/platforms and solutions using agile methodology.Jijo Mathew, Vice President
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