siliconindia | | November 20199Developing a Plan of ActionThe main findings of the study are perhaps obvious: the ethical concerns are deemed important by pretty much everyone who is served by or employed by organizations; that regulation is deemed desirable; and those companies are rewarded or punished in relation to the degree to which they are perceived to use AI ethically.However, the study goes beyond an analysis of people's attitudes, to outline a course of action for organizations seeking to develop an ethical AI strategy. The recommended approach embraces all key stakeholders:· For CXOs, business leaders and those with a remit for trust and ethics: establish a strategy and code of conduct for ethical AI; develop policies that define acceptable practices for the workforce and AI applications; create ethics governance structures and ensure accountability for AI systems; and build diverse teams to ensure sensitivity towards the full spectrum of ethical issues.· For the customer and employee-facing teams, such as HR, marketing, communications and customer service: ensure ethical usage of AI application; educate and inform users to build trust in AI systems; empower users with more control and the ability to seek recourse; and proactively communicate on AI issues internally and externally to build trust· For AI, data and IT leaders and their teams: seek to make AI systems as transparent and understandable as possible, so as to gain users' trust; practice good data management, and mitigate potential biases in data; continuously monitor for precision and accuracy; and use technology tools to build ethics in AI.The Need for ContinuityPerhaps the key take-away from the study is that the structured, planned approach to AI that I have summarized above can achieve two important aims. First, it will earn people's trust and loyalty, and achieve greater market share. And second, it will avert significant risks from a compliance, privacy, security, and reputational perspective.Of course, whatever organizations do won't and can't be a one-time fix. Addressing ethical issues surrounding AI will need to develop, as AI itself evolves: it will always be work-in-progress, or, to use that business cliché, a journey. And the sooner that journey begins the better. While organizations are increasingly taking advantage of the benefits of AI, they must simultaneously be mindful of the consequences of their behaviorDr. Adam Bujak, Global Head
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