siliconindia | | APRIL 20228WITH THE LIKES OF THE AMAZON GO MODEL, YOU CAN AVOID LONG CHECKOUT LINES AT THE SUPERMARKET BY SIMPLY PICKING-UP YOUR GROCERIES AND JUST WALKING OUT!IN FOCUS30 MINUTES OR FREE? THE COMING OF AGE OF Q-COMMERCEBy si Teamowadays, most people prefer q-commerce due to the constantly evolving consumer lifestyles, growing urbanization, rapid rise of digital services, busier lifestyles, growth in disposable incomes, and other factors. This has increased the acceptance of online shopping. Industry leaders and new players are sightseeing a new vertical in quick commerce.Experts attribute this to changes in consumers' purchasing behaviour and preference. According to the report, quick commerce is estimated at $0.3 billion in CY2021 and is expected to grow 10-15x in the next five years to become $5 billion by 2025.The Consumers Packaged Goods industry has been growing right from the start. Digital changes have transformed the way consumers eat and shop. The retail sector has been getting more competitive to stay ahead in the race. All in all, it's a good world for consumers, as customer experience is getting aggressively superior.There's several ways to shop for your groceries online. You can use companies' subscription plans to automatically get your groceries delivered every month at a specified time and date. While you have been waiting for your bus or train, at that time also you can buy groceries from Virtual Supermarket, where you can see posters of shelves filled with goods.With the likes of the Amazon Go model, you can avoid long checkout lines at the supermarket by simply picking-up your groceries and just walking out! Their technology detects when products get picked off the shelf, and your amazon account automatically gets charged, thus offering an actual Omni-channel experience.HERE ARE FEW QUICK DELIVERY MODELSCompanies are presently trying to make it in the instant delivery space. Blinkit, Dunzo, Swiggy Instamart, and Zepto promised delivery speeds of 10-20 minutes for most items.ZOMATO'S 10-MINUTE DELIVERY MODELZomato founder Deepinder Goyal's recent announcement that the company will now deliver food in just 10 minutes in select cities, meeting with criticism would be an understatement. While most users were concerned about the pressure on delivery executives and their safety, others raised more profound questions about the `need' for such a solution in the first place. Goyal was quick to clarify the safety measures taken to make it live while insisting that it'll be limited to quick-service foods such as tea, momos, poha, and biryani.RELIANCE'S JIOMART TO INTESNSIFY ITS INSTANT GROCERY DELIVERY PLATFORMThe war for instant grocery delivery will intensify with Reliance Retail going to enter the segment with its JioMart platform. The company will start the trial in the next 2-4 N
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