siliconindia | | APRIL 202219 For example, if currently, you are in a position of com-petitive disadvantage in your market, and your market share is dropping, you will need SoS change. Otherwise, your sales team will be constantly under pressure, and will not able to differentiate your offerings. In this situation, you will need visionary leadership, a team of cross-department commanders, complete manage-ment buy-in, and regular review to drive the change. It will require a fair amount of risk-taking, resource allocation, and temporary disruption in business as usual. Data and competition analysis will be crucial in deciding which pro-cesses to attack first.If you are not ready to go full hog or bear temporary disruption, you may be better off cutting costs to show prof-itability temporarily and prepare a better plan for the future. If you are in a position of competitive advantage or moving to a position of market dominance you will have to look at a radically different way of doing things that oth-ers cannot emulate. You can do this by collaborating with other innovators, or co-develop new solutions powered by emerging tech players. This is the type of innovation that will be slow in the beginning but soon will be able to give you exponential results. The leadership here will have to be innovation & collaboration based. Tested and tried solu-tions will just not meet your requirement in this space. So, if your existence is in threat, you will have to be quick in your Digital Transformation initiatives, and if you are in a position of dominance you can be slow & experi-mental in your approach initially. Digital transformation is not merely a cost that a com-pany incurs. Today it is essential for the survival of your business. If you are already surviving, it can make you thrive Unlike war, avoiding it costs a fortune!! ABOUT THE AUTHORNeha is a Sales and Alliance expert by profession, Collabo-rator by passion and on a Mission to support one million women on their career journey.She brings in strategy, execution, and service integra-tion to build large deals. She is adept at co-creating solu-tions and scaling ecosystems. She is on a mission of empowering one million women in their career journeys in the next three years through com-munity collaborations. LeanIn Regional Leader. if your existence is in threat, you will have to be quick in your Digital Transformation initiatives, and if you are in a position of dominance you can be slow AND experimental in your approach initially
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