DECEMBER 20194In today's digital work, marketing is the heart of a business. It is the key to promoting and selling the products and service. In the present-age marketing context, implementing strategic and effective marketing tactics is very crucial. Businesses are now seen spending a generous amount of their marketing resources on social media to spread good words about their products/services to their digital followers. Marketing startups in Kolkata renders the best services for every business and ensures a better brand visibility and reach, increase in product and service loyalty, builds trust, and attracts potential customer. Besides, technological advancements have paved an easy path to various methods and internet platforms to reach a whole new audience.Going beyond the typecast of being the cultural hub of India, the city of joy is now fostering an environment conducive to startups. While cities like Bangalore, Hyderabad, and Pune are surely more acknowledged for their innovative ventures, Kolkata is also not far behind in making significant breakthroughs in this area. Some recent reports indicate a dramatic change in the scheme of things, with the startup ecosystem in the eastern metropolis improving considerably across various sectors, which were not so vibrant in the past few years. In fact, the city is recently witnessing a rapid emergence of entrepreneurs, investors, and new-generation businessmen, who are trying to bring a new wave of change into the city.Many new ventures operating in the marketing space driven by fresh initiatives are briskly supporting the city's startup boom. In our current edition, we have listed such promising startups from Kolkata that have the potential to shine. The trend witnessed by the startups in Kolkata definitely marks the beginning of a new era that promises to transform the city into a booming startup hub!Do share your thoughts!Nandini MukherjeeManaging EditorThe City of Joy is Riding High with the Spirit of Entrepreneurship!EDITOR'S NOTEVisualisers S Sivasankar Mohana Krishnan siliconindiasiliconindia Vol 5 · Issue 6 - 2 · December 05, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Aparna Roy Monica Pallavi J Rajan Sarma Riya Sethi Sales & Marketing Madan D S Subham Sharma Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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