siliconindia | | DECEMBER 20229could be the next big Ah! movements that are shaped by public conversation. Twitter, as a driver of both trends and real-world change, has grown as a service that not only provides people a space to connect but a window into the culture. The Twitter Trends Report catches the themes and interests that are shaping consumer behavior in the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow". Well, let's take a closer look at the interesting three trends:Finance Goes Social: When it comes to money matters, it used to be a closely held secret of the few. Though now, it has changed, and everyone wants in on the action. People are interested in discussing and diving deeper into finance-related conversations. It has gone up by 62 percent. Communities of experts and everyday people are joining forces to share knowledge, sparking a 185 percent increase in financial literacy discussions. Conversations about money have evolved, and concepts like decentralized finance (hello, crypto!) and digital assets have entered pop culture, with NFT + Bollywood, Bollycoin, and Beyond Life emerging as topics to watch out for. Fan-built Worlds: Fans are doing much more than just follow; they're now calling the shots. As fan clubs take charge of the conversation to create worlds they want to be a part of, discussions around fandom have increased by 47 percent. People are taking ownership of passions like #CricketTwitter (+55 percent), building complex worlds
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