MARCH 20208n the present-day scenario where the race for innovation is constantly on and compe-tition is like never before, the traditional ways of product develop-ment is no longer sufficient. Simula-tion that used to be an occasional re-source applied in the design of only the most complex engineering prod-ucts is today becoming pervasive i.e. it's a continuous simulation with all physics across the entire lifecycle, for all kind of products. Simulation has become a standard component in product development today that is bridging the gap between design and reality.The Design JourneyEngineers are under pressure to de-sign innovative products that work perfectly the very first time itself in order to be able to get them out into the market before the competition does so. Additionally, they need to be sure that the product will endure and be reliable once it enters the market. Simulation solutions involving any area of physics, be it structures, flu-ids, electronics or combinations of these, will provide engineers with the speed that is needed to stick to these goals that seem to be almost impossible to reach. The toughest design challenges can be overturned and made into a success story with engineering simulation software. Simulation of the design helps in the validation and the verifica-tion of the function of the product and engineers can check product feasibility too. Faster, Simpler & Cost effectiveSimulation accelerates design to an extend that is almost unbeliev-able. Engineers are now even able to see the real-time results of sim-ulation throughout the modeling process and this enables them to understand all the design chang-es in their prototypes. Simulation is providing engineers with unpar-alleled understanding into their design implementations. Engineering simulation is be-coming more pervasive in its abil-ity to positively impact product innovation and performance, time to market, drive top-line growth, reduce cost and deliver end-user benefits. The integrated Multiphys-ics platform of simulation provides customers the capability to inno-vate and analyze designs across all the different physics and this goes for all products, not only complex ones. Using simulation more ubiq-uitously and pervasively will simpli-fy tasks and allow engineers to take decisions earlier on thereby reduc-ing the cost of production. We have been helping drive this innovation with engineering simulation, while also reducing costs and product development time. Simulation-driven design solu-tions like Discovery Live offer a uni-fied modeling and simulation envi-ronment and remove the limitations between CAD and simulation Instan-taneous simulation is tightly coupled with direct geometry modeling, to enable interactive design explora-tion that permits design engineers to better understand each of the many design decisions they make SIMULATION: THE SHORTEST ROUTE BETWEEN DESIGN & REALITYBy Rafiq Somani, Area Vice President ­ South Asia Pacific & Middle East, ANSYSIN MY OPINIONA go-to-market strategist, Rafiq is known for his 'best in class' methodology and sales processesIRafiq Somani
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