FEBRUARY 20199With IoT and data, customers can be made aware of the problems even before they realize that the problem exists thereby, simplifying their livesthis need to improvise gives way to innovation and as a result new plans are born out of it, to serve customers better.The IoT (Internet of Things) isn't just about launching new products or services. IoT data analytics about the product usage can yield amazing marketing insights related to the customers and business operations, which could take your business to new heights. Rental car experience that is both IoT enabled and driver optimizedThe idea is to turn phones into the keys of the vehicles, so there is no need for a physical world. This can be made possible by moving terabytes of data between the vehicles and cloud, where the driver details are securely stored. Vehicles tomorrow will offer driver identification and authentication via fingerprint, iris or facial recognition. These IoT- enabled and driver-optimized vehicles will ease the enrollment process and give the access of the vehicle to only the registered driver of a rental car. Drivers will be able to use their connected phones to unlock, lock and start the rental car. Imagine if your car could talk to you and guide you whenever required. The IoT-enabled rental cars with advanced monitoring systems will be able to alert the drivers in case they lose focus on the road ahead, by precisely following the driver's eye and head movements. Sensor and camera-enabled connected cars will use video to provide data for analytics, which would be able to indicate an accident and trigger the alarm. IoT is going to be useful for adjusting operations, as well as for ensuring safety.Real-time ParkingPicture this, you are driving your rental car and don't know where to park in a busy city. How about having real-time parking inventory at your fingertips? It is possible with IOMT. In future; IoT-enabled cars will leverage automated parking entrance and exit.Locate Fuel StationsFinding a fuel station during travel, gets real difficult sometimes. With an IoT enabled car you will get this information right away and save lots of time. While these are just a few applications of IoT in the car rental industry there is more to it. The Internet of things will be the game changer in the coming years for Indian rental car industry. The internet was big, but IoT (Internet of Things) is going to be even bigger. Let's just call it the next industrial revolution that would fundamentally change the world around us.
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