AUGUST 20184An EY-FICCI report on the education sector in India reveals K-12 education system in India to be one of the largest in the world more than 1.4 million schools and 250+ million students enrolled. The segment is valued at $52 billion with a market share of 52 percent. The private sector already has a 25 percent market share in the K-12 education sector with enrolments in the private schools standing around 31 percent. The K-12 school system is believed to play a crucial role in understanding the ways of life - from the beginning till maturity. Traditional classroom learning has moved beyond textbooks and blackboards. These days, there is an increasing focus on the use of digital, mobile, multimedia, smart tablets, audio-visual and experiential based study materials. K-12 school system has begun using digital education to increase awareness of new technology among students to cope up in the tech-savvy environment. Emerging digital learning formats, including management systems; interactive games are sweeping the landscape of K-12 learning, improving learning experience and outcomes. Parents, teachers, and student fraternity are steering towards the online world in urban and semi-urban India.Riding this wave, scores of entrepreneurs in India have emerged in the education space over the past few years. With creativity and improvisation, these start-ups are providing standardised offerings in the form of test preparation content and K-12 learning courses, skill-based education, and are bringing on innovative and new models on deck. In our current edition, we have featured a list of "20 Most Promising Startups in K-12". The list comprises of start-ups that are transforming the education landscape with the promise of improving learning experiences and outcomes. We also recommend you to read our cover story on K-12 Aspire, a Delhi based education organization with a strong technology background offering flexible, multi-platform and state-of-the-art scientifically designed learning and assessment solutions that greatly enhance learning. Do let us know your thoughts.Nandini MukherjeeManaging EditorK-12 Start-ups are giving new Dimensions to Learning Experiences EDITOR'S NOTE Vol 4 · Issue 2- 1 · August 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Lakshmi G Pooja Devi Shefali Mathur Sales & Marketing Tapas Ranjan Mallick Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Manjunath Satyajit SubhankarSr. Manager Sales & Marketing Amrit Singhsiliconindia
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