siliconindia | | NOVEMBER 20214Jute, the fibre with golden hue is the second most important natural cellulosic fibre after cotton in terms of usage, global consumption, production & availability. The jute industry occupies an important place in the Indian economy. Natural formed jute fabric is one of the most valuable materials in the world after cotton. In India, all types of jute fabric have been produced for many centuries, and there is a surprising range of uses of jute fabric. It is widely utilized in the Indian sub-continent (where it is primarily produced) for various functional and fashion purposes. It is also highly affordable and is considered a very eco-friendly material. In fact, the government of India announced its First National Jute Policy in April 2005 to facilitate the Sector to attain and sustain a pre-eminent global standing in the manufacture and export of Jute products by enabling the Jute Industry to build world class state-of-the-art manufacturing capabilities, and strengthen research and development activities, through public private initiative, and ensure remunerative prices to the farmers. Jute played a more central role in developing Indian society for the millennia preceding the effects of European colonialism. With British involvement in India, jute became a cash crop that helped fuel British colonial efforts, but for centuries the production of jute fabric has mainly remained the same. In various cases, mature jute stalks are harvested by hand, and they are then defoliated. Jute fibres can be derived from both the inner stem and the outer skin of the stalk. Jute is used for attire production due to its rough texture. Some recent advancement in jute processing has made it possible to use this traditionally uncomforting textile for specific clothing. Jute is still uncommon to be used to make undergarments or apparel that directly contact the skin; sweaters and light jackets made of jute fabric are rapidly gaining popularity worldwide. It is imperative that we as the citizens of India catapult the usage of jute. Besides, Indian firms have redefined the pop culture that now considers jute as the new `thing'. Do let us know what you thinkEmmanuel Christi DasEditoreditor@siliconindia.comBack to the RootsEditorial Vol 10 · Issue 08 - 02 · November, 2021 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Girisha M Vetrivelu Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty
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