MARCH 20209change or firefighting. To innovate, it's not enough to just come up with big ideas, you also need to work hard to communicate them clearly. It's similarly important to build this feedforward and analytics in the Enterprise Communication apparatus to get a constant authentic pulse of the teams while going through change.3. Both Formal and Informal are Equally Important: Its simple really, technology and shifting social composition has blurred lines between personal and `professional'. Communicating Change thus needs Enterprise Communication to enable not just formal `Corporate-speak' but also socially! Mobility is a key need even by the workforce. White Collar or Blue Collar, full time resource or part time worker, regardless of who these people are, they all needs omni-channel Enterprise Communication avenues. It's one thing to lead -- but yet another to be a strong, effective, and successful leader. Anyone can take charge, but you need the right tools and skills to be the best.4. Organization Communication Style is Directly Linked with Leader's Inherent Style: Leadership profiles that lean towards being more social/extrovert seldom prefer a more informal/personalized communication. However, it's your own learning & people agility that's needed to strike the right balance between formal & casual communication. Basis my experience, it's a myth that in personal communication is far more effective than the more structured/formal one as overdose of which could dilute the essence of the message. While informal communication is excellent for creating relationships, those same communication flows can also present opportunities for rumors to spread. Because messaging is not pre-determined or controlled, it makes this event even more likely. The more `Social' inherent style people need to be more careful about the content as things said in a casual way could be easily misunderstood & assumptions could be formed which could end up tarnishing one's own image.5. Listen Well to Communicating Well: "Courage is what it takes to stand up and speak, it's also what it takes to sit down and listen," Winston Churchill. Today's fast paced, changing business environment mandates an organization should listen well in order to understand the complexity before responding. How easy is it for the customer to provide feedback, how quickly can our teams generating an insight through VoC platforms? It's not just limited to customers, but staff too. Listening fosters trust, respect, and openness. Allow people to air their gripes and complaints. And pay close, respectful attention to what is said -- and what's left unsaid. Many epiphanies and business solutions have been reached thanks to a good listener's ability to pick up on a hidden gem. Designing an Enterprise Communication with Listening Architecture is often a game changer in change management.While collaboration is not a new phenomenon, working together is the key to our success as a race, its well how do we collaborate that matters. A successful Enterprise Communication allows right people to come together at right time to make the right decision. When the dust settles, this is what really matters! Ankur Seth, Director
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