siliconindia | | November 201919HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONIZING INDIAN BRANDS MARKETING LANDSCAPEWe have come a long way with technology and have seen the Indian marketing scenario evolve. With this evolution ar-tificial intelligence and digital marketing are now beginning to go hand in hand. With the ability to collect the right data, analyze it accurately, apply-ing it where necessary and then learning from it- AI is transforming digital strat-egy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valu-able customer insights for companies.For last few years, a couple of fac-tors have led to AI being the next big thing. A huge amount of data is be-ing created every minute. In fact, 90 CXO INSIGHTSBy Dr Ranjit Nair, CEO, Germin8 SolutionsGermin8 is a Social Media Intelligence company focused on helping businesses understands and act in real time on the gazillions of conversations by the stakeholders.
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