siliconindia | | September 20188IN MY OPINIONBy Nidhi Khanna, Vice President - Delivery, Ciber IndiaCiber India is a global IT consulting company which provides services like Application Development & Management, Business Intelligence, Change Management, Cloud, Digital transformation, Enterprise Information Management, ERP, Infrastructure & Platform Services and many more.he most consistent failure in the world of technology is the failure to recognize it will move on, and to equip yourself to be nimble, to leverage its transformative abilities. The first eight months of 2018 have shown us just how fast the world of technology moves. There is relent-less innovation in the domain of User Impact via User Experience & Engagement, and Digital Transformation is the clear, unambiguous means to achieve this change.Business runs no differently from life itself, adapt-ability enables survival & success. Enterprises that don't incorporate technological advancements, even those busi-nesses that are already highly successful, will eventually be left out of the race as technology continues to change the face of business forever. In the coming year, we're going to see huge leaps and changes, and at the heart of it will be the need to transform businesses to deal with the digital surge. Trends in improving digital presence have been a top driver for IT investment in the past few years and most organizations are focused on reducing opera-tional costs, improving customer experience and aligning digitization with their business strategy.Many businesses, however, stop the transformation at window dressing. It is a misconception that beautified User Experience is Digital Transformation. In reality, the realm stands on a foundation built on five crucial un-derlying pillars: `Data' to make decisions on, `Cloud' as a hosting platform, `User Experience' to give a feel of customer journey, `Automation' for seamless and quick release to market (and Bots wherever applicable) and last but not the least `Smart Connect', which account for mo-bile and IoT-based solutions to enhance user base. Think of these as the plinth on which to construct a digital or-ganization that can survive the turbulence of an agile and stormy world.Customer Experience is the keyBlending technology with personalization has always resulted in great customer experience. Industries are fo-cusing on this today and will continue to do so. Retail-ers, for instance, are utilizing mobile apps, websites, and chatbots to provide personalization experience not only for active buyers, but also for passive ones. By adapting innovative technology to their domain, healthcare players are solving the problem of disconnected experiences and driving substantial benefits. Healthcare payers who per-sonalize the member experience have seen substantially higher retention rates.Automation is the Way ForwardAdding cognitive capabilities to robotic process auto-mation (RPA) is one of the most exciting and growing trends in the industry. Organizations are focusing on cre-ating BOTs for process automation to unleash their staff to focus on innovation and areas of their job that adds more value rather than mundane operational work. This is the need of the hour to keep pace with business agility and competitors - not to mention, crucial to building a DIGITAL TRANSFORMATION IS NOT A BUZZWORD: IT IS SURVIVALT
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