siliconindia | | August 20208MANAGING UNSTRUCTURED DATA: THE KEY FOR BUSINESSES TO BECOME A DATA GUARDIANBy Amit Luthra, Director & General Manager ­ Data Center Solution, Dell Technologies Indiat was rightly predicted a few years ago that data deluge will take place and the world will be driven by this data. In fact, as per the industry reports, by 2025, the amount of data that will be generated will reach a staggering 175 zettabytes. It is remarkable to see how companies are leveraging or planning to leverage their data capital to achieve various goals ­ im-proving customer experiences; expansion to new markets; increasing productivity of employees, enhancing their digital journeys and creating competitive advantage.With businesses fast becoming the new data stew-ards, a shift in the form of data has also been observed. Typically, a business generated structured data from its mission-critical applications, which was used to deliver business value. But, owing to the intervention of technol-ogies such as AI, IoT etc. and other industry trends in the technology landscape, data currently generated is mostly unstructured. All those images, videos, emails, documents and social media content etc. is what leads to this unstruc-tured data. So how do businesses exploit this to their full potential?Navigating Through The Unstructured Data Mine:Unstructured data is a goldmine of opportunity that can lead to valuable marketing intelligence. However, the data sets are extremely large and cumbersome. Thus, as companies plan to adopt modern data strategies to yield intelligent insights from their unstructured data, they get stuck with identifying bottlenecks in their storage infra-Amit has impeccable sales and marketing, business strategy and execution, team building and leadership, account management and public speaking skills. He holds tremendous experience in making successful business and also has skills in datacenter technologies like virtualization, cloud, storage, compute and networking platforms.in my opinionIAmit Luthra
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