siliconindia | | June 20224 Vol 11 · Issue 03 ·June 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Heena Kousar Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Suanya Chakraborty Rajesh R B Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Charulatha M.Copy Editor & Planner Aveek Pal ChaudhuriAssociate Editor Indranil Chakraborty In 2021, the investment advisory industry fared well despite the pandemic-driven market volatility. While the overall outlook looks promising so far in 2022, uncertainty around potential COVID-19 variants remains. This, along with a host of other factors, will likely continue to test investment advisory service pro-viders as they strategize for the future and come up with credible tactical steps to deliver on their mission statements. Success in 2022 will likely be driven by investment management firms' ability to create a virtuous cycle of their leadership's vision, strong talent mod-els, operational improvements, alignment with stakeholder expecta-tions, employee resilience, and strengthening culture. The demand for Investment Advisors has been constantly rising over the last two decades. The story has been no different in India where a fast-grow-ing middle and upper-middle-class is constantly looking to secure its future by opting for the right investment options. Investment Ad-visory is a relatively new concept in India especially in the Tier ­ II and Tier-III cities but one that is fast picking up and creating demand for these professionals.It wasn't too long ago when investments would mean going to the bank and following the advice of the bankers or calling in neighbor-hood uncle to buy term-deposit certificates or insurance. However, we are past that era and today most Indians look forward to growing their investments at higher rates instead of trying to shield them with the false notion of safety that traditional investment options offered.This has led to the constant lookout for Investment Advisors who are trained to offer clients the right advice and direction concerning investments based upon investment goals, the length of the invest-ment, and the risk appetite.So let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comA Case for Effective Investments AdvisoryEditorial
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