siliconindia | | AUGUST 202219i.e., keep reaching out Market regularly for keep finding new prospective opportunities from Market, Strategic planning needs to be envisioned and briefing the team about the value of the plan,designing a Key Performance Indicator (KPI), Keep motivating and respecting every person and in the organization. We should create 3-4 focus areas for strategic objectives along with the plan; otherwise, people will go around and around.Intelligent people who work hard will always come quickly to the upper level. They know what they are doing, how their company, family, and they will benefit from what they do, and the result comes out very quickly. A company can have different revenue streams depending on the industry, type of business, products, target audience, and more. As they grow and scale, they can also add new revenue sources. Role of Technology in Market-ing & Sales Yes this is an absolutely UNIVERSAL truth that Technology is saving time and energy. Since last few years we have been witnessed for very beneficial support from technology like CRM, Video conferences, Mobile, Virtual meetings, Social networks, and some more technical tools to enhance level of branding and sales value in market. This helps to upgrade Volume, Revenue and Profit margin to concern organization. In this way Large & Medium organizations have been already started to adopt it and setting up their suitable technology for different departments as per functionality. Customers' interactions with companies via digital channels have improved day by day. Industries admit that this shift creates significant prospects for sales and marketing to enhance and simplify operations. As a development, the internal relationship with the IT function is evolving as sales and marketing functions move to take control of their technology destinies by defining new solutions that take advantage of emerging trends, including mobile computing and social media. This whitepaper explores how technology impacts sales and marketing functions and why organizations need to refocus the collaboration between these departments to develop lasting strategies and effects.Technologies are enabling marketers to understand the customer's pulse and create marketing strategies that can have the maximum positive outcome. Technologies allow for mitigating the risk involved in marketing and marketing products aligned to the consumers' needs. It also enhances sales communications and supports effective product and service presentations.Significance of Chief Com-mercial Officer (CCO)The Chief Commercial Officer works closely with the CEO and is responsible for developing commercial and business development strategies optimized for both short-term and long-term results. Responsibilities include Leading and scaling Sales, Business Development, and Customer Success teams, Creating accountability within the company by developing appropriate metrics and coordinating compensation and promotions with these metrics, Defining sales objectives and driving the team to achieve targets, and Generating and qualifying new leads and using different approaches to penetrate prospective accounts, Building a high performing sales team to execute end to end sales including outreach, pitching, getting alignment, negotiation, closing deals and implementation, Ensuring a robust after-sales process to deliver strong customer engagement, Ensuring timely recognition and reward for top achievers and implementing performance management actions when needed, Building solid and collaborative relationships with other internal stakeholders and Monitoring market trends and providing regular competitor analysis.Future Perspective of CCOMany brands appoint their top marketers as chief commercial officers, signifying a broader change happening in the boardroom as marketers steadily gain more respect and responsibility with more data to back up their actions. Changing times calls for different leadership skills. More than ever before, company stakeholders expect more from their C-suite executives, who need to have skills closely aligned to today's business. Along with this CCO is and will be more respon-sible to responsibility in preparation of sales plans, marketing, profit and loss estimations and budgets, using market demand, corporate goals and historical figures to achieve this. He will have to regularly ana-lyse activity within the company's industry to develop the best and most effective business plans and establish realistic and meaningful KPIs.CCO can set the establishment and execution of commercial strategies in his specific region and across the Globe as well.
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