MAY 20204siliconindiasiliconindiaWe live in a world where content drives everything. In all its various forms, content truly denotes something premium in its class. With more and more audiences/readers progressively shifting away from traditional forms of media content and distribution, the media universe has become both more fragmented and more digital in the contemporary times. Consumers have the freedom to pick from ostensibly vast content as per their own terms. These have paved the way for companies to earn more revenue through the industry's two main revenue streams - advertising and sales of subscription-based services. Overall, the industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecasted to increase further as advertisement spending continues to transition from traditional means to the internet and mobile devices.The number of startups in this industry has increased over the past five years due to low entry barriers for internet-based businesses. Major players that offer content across multiple channels, such as smartphone apps, are likely to outperform industry growth. The growth is vindicating the early efforts of seasoned entrepreneurs and attracting global investors, brands, and startups. The new era market is more informational. New-age startups know to align with the latest trends to seamlessly thread a message and create powerful content. They meticulously areusingglobal events and influencer platforms to fabricate high-quality and impactful content. In a nutshell, they are up creating an entire ecosystem of products and technology that can be utilized by publishers, broadcasters, brands and the end consumer.In our current edition, we have featured a list of '10 Best Internet Publishing & Broadcasting Startups'. It is indeed a great time for these startups to accommodate content across languages and genres. The growth that is anticipated will accommodate more players in the digital space to make way for more niche and qualitative content for users.Do let us know your thoughts!Nandini MukherjeeManaging EditorStartups are Paving Way for the Future of ContentEDITOR'S NOTE Vol 6 · Issue 10 - 2 · MAY, 2020 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Aparna Roy Monica Pallavi J Subhadarshini Mohanty Likhith Aradhya Sales & Marketing Prasanna Kumar Tapas Ranjan Mallick Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Vetrivel S Mohana KrishnanSr. Manager Sales & Marketing Virupakshi Pattar
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