| | July 20188meet close to 100-150 startups every month both in tech and non-tech sectors that have great innovative business models and undoubtedly I can confi rm that disruption is Omni-present and an `across the industries' phenomenon.My observation tells me startups are very innovative and founders are extraordinarily intelligent and talent-ed to see that they could make a dif-ference, yet many of these other wise disruptive businesses get wiped-out sometimes often in less than a year. My understanding is that entrepre-neurs are deeply in love with their ideas and working ardently towards achiev-ing 100 percent perfection, something that leaves them with no time and of-ten no capital to plan their distribution strategy well. What companies forget that don't matter how great their idea is, if they fail to gain any traction. Let's face it, as an entrepreneur starting a business, one of your main concerns is going to be growth. The biggest question today is how do entre-preneurs achieve this growth?With Disruption, Yes!I feel disruption is an evolution for a new world thesis, but revolution of the disruptive idea is the currency of distribution. A good disruption can only reach-out to the world when the right distribution channel backs it. Whether it is a startup or an SME, if the business owner doesn't know how to distribute their product, it is most likely to get lost without many taking note. The best thing in the world is actually, from the product or service you're providing to be disrupting that eludes to be bringing more value to the end-consumer than what they're IIN MY OPINIONDISRUPTIONIS THESIS; DISTRIBUTION IS CURRENCY By Gaurav Marya, Chairman, Franchise India Franchise India is Asia's largest integrated Franchise and Retail Solution Company providing solutions in Consulting & Advisory, Exhibitions & Events, Property Advisory & Acquisition, Licensing, Media and many more.every month both in tech and non-tech sectors that have great innovative business models and undoubtedly I can confi rm that disruption is Omni-present and an `across the industries' phenomenon.My observation tells me startups are very innovative and founders are extraordinarily intelligent and talent-ed to see that they could make a dif-ference, yet many of these other wise sometimes often in less than a year. My understanding is that entrepre-neurs are deeply in love with their ideas and working ardently towards achiev-ing 100 percent perfection, something that leaves them with no time and of-ten no capital to plan their distribution strategy well. What companies forget that don't matter how great their idea is, if they fail to gain any traction. Let's face it, as an entrepreneur starting a business, one of your main concerns is going to be growth. The biggest question today is how do entre-preneurs achieve this growth?I feel disruption is an evolution for a new world thesis, but revolution of the disruptive idea is the currency of distribution. A good disruption can only reach-out to the world when the right distribution channel backs it. Whether it is a startup or an SME, if the business owner doesn't know how to distribute their product, it is most likely to get lost without many taking note. The best thing in the world is actually, from the product or service you're providing to be disrupting that eludes to be bringing more value to the end-consumer than what they're IDISRUPTIONIS THESIS; DISTRIBUTION IS CURRENCY Franchise India is Asia's largest integrated Franchise and Retail Solution Company providing solutions in Consulting & Advisory, Exhibitions & Events, Property Advisory &
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