NOVEMBER 20224The marketing environment of today is complicated and dispersed. Because of the proliferation of numerous markets, platforms, and products, people are getting desensitised to advertisements. How then do businesses, especially direct-to-consumer (D2C) brands, get through the clutter? How can they attract fresh clients while also making time and money savings? Since not every company has the resources to invest hundreds of thousands, if not millions, of dollars in numerous marketing channels in order to reach their target market. Using integrated marketing is the solution.It's about seamlessly integrating everything from commercials and sales promotions to PR and social media to target customers. Integrated marketing is more message-focused. In 2010, Snickers launched its 'You're Not You When You're Hungry' campaign, which is still active today across social media, television, retail, and print. Although the implementation varies across various mediums and markets, the fundamental idea--that your mood really changes when you're hungry--remains the same. According to research, multi-channel integrated advertising can outperform single- or dual-channel advertisements by a startling 300 percent.It goes beyond simply running the same advertisements on many networks. The success of your campaign will depend on how well you relate to your target and how well you customise your message for each marketing channel. It involves narrating a recurrent story to generate feelings from your audience. So, how do you begin building a successful integrated marketing campaign? How do you keep things consistent while also preventing your customers from getting bored?In this edition, we try and answer these questions for you. The organizations featured herein are adept in devising memorable integrated marketing campaign that goes far beyond using the same tagline or color palette across every marketing channel. We hope these firms help you construct a coherent look and story that ties back to your brand values.Emmanuel Christi DasManaging Editoreditor@siliconindia.comBrand Values with In-Depth Story tellingEDITOR'S NOTEDesigners Tushar Das & Muhammed Rafiksiliconindia Vol 7 · Issue 8 - 1 · NOVEMBER- 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Assistant Editor Heena Kousar Editorial Team Shivani Pradhan Honey Kumari Akankha Chak Sales & Marketing Sahana N Poojary Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comArt Manager Suanya Chakraborty Circulation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanDesign - Manager Prabhu Dutta nine coloursby Nivaka Fashions Ltd.www .ninecolours.comShop online onSAREES SUITS LEHENGAS GOWNS KUR TIS KID'S WEAR MEN'S WEAR
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