siliconindia | | MARCH 20214Marketing isn't a new concept and with many platforms to promote a brand, companies fail to speak one language-tone about their offerings, thus creating a fragmented picture in the minds of the consumers. Integrated Marketing Communications (IMC) aims at addressing this issue but not many companies have understood how standalone marketing efforts are killing their brands silently. Hence there is a slow move towards IMC. But the organizations that have transformed themselves towards this arrangement are reaping the rewards in terms of higher RoI in marketing activities. IMC also increases brand's equity and market share by carefully linking together all forms of communications and messages. As India is a growing market, global companies are eyeing a pie of it and hence integrating all marketing tools and efforts will become inevitable for communications. Hence conflicting messages from different sources or promotional approaches can confuse company or brand image, especially when they are handled by individual functional experts. Web cannot alone be used to build brands and hence the best bet is to wed traditional branding efforts with the interactivity and services capabilities of online communications. And IMC does it the perfect way. If you are also in search of a IMC provider who can help you take your brands to newer heights and make it have a strong presence among the consumers, our current edition of siliconindia Magazine will help you find one. Our listing of `10 Most Promising Integrated Marketing Communications Providers ­ 2021' will help you to find that one umbrella that offers marketing across various platforms but with one tone. Read to know more about them. Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comWedding Traditional Marketing with New Age Marketing, All with One ToneEditorial Vol 09 · Issue 05 - 05 · March, 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Aveek Pal Chaudhuri Avinash Roy Mandvi Singh Samrat Pradhan VP - Sales & Marketing Virupakshi Pattar GM- Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Karthik K Mohana KrishnanGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Shivam AgarwalCirculation Manager Magendran Perumal Ashwini D Naik Indranil Chakraborthy Sanjana Mohanty Shivam AgarwalCorrespondentsSambit Satpathy Subhadarshani MohantyDeepshikha Singh
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