siliconindia | | July 20209establish a two way communication channel which would result in higher chances of conversion.Optimizing Paid Search Campaigns: With ultra-quick search engines and varied social media channels, in a short span of time, customers are looking at multiple things. This data is of immense value and can be put to use by marketers to optimize their paid searches. Marketers can see the keywords the target audience is searching and create content optimized for search, which drive valuable traffic to the website. Data-Driven Email Marketing: Email marketing is an intrinsic part of most marketing strategies. With the right data, high level of personalization can be achieved in the campaigns. Creating campaigns based on customer preferences will help marketers deliver the right message at the right time to the right customer, which in turn will build long lasting relationship with the brands. Reaping Benefits with Data-Driven MarketingIf implemented successfully, a data-driven approach to marketing can yield surprising results and long term benefits for a brand. Personalization: With Data-driven marketing, marketers can profile their customers and reach them with customized campaigns as per their needs. Conveying the right information to the prospects at the right time enhances the chance to convert them.Clarity: The wealth of information received from the data allows marketers to collate actionable insights about the customers, which in turn can be used for customized targeting. By structuring the data based on various attributes, it becomes easier to reach the audience with the right messaging. Multi-channel Content Optimization: Leads generated through any social media channel responds differently than the leads generated from Google Networks. Sifting through this lead data allows marketers to analyze what works best from them and then optimize the content for the right channel, be it ­ social media, emailers or blogs. Higher Engagement: More personalized content is always appreciated by the audience, and the results are reflected by an increase in the number of likes, shares and engagement on the content. A significant rise in user engagement leads to brand trust, which in the long run leads to increased purchases and loyalty. Customer Experience: Data sifted through various channels helps enhance the customer experience by making it consistent. When the same customers are targeted via various channels with the same messaging, they have the same experience, and the chances of conversion increase manifold. Speed-up Closure: Customer analytics derived from data driven marketing helps marketers get information on the repeat visitors. These visitors can be targeted via various marketing channels, which enhances the chances of early conversion or closure. Embracing the Future of Data-driven Strategy in Digital MarketingWith complexities of consumer behavior increasing, predictive analytics & artificial intelligence are today in play and can share more actionable insights at each level of a consumer-brand interaction cycle. With this structured data, marketers will be able to run more successful campaigns which will cater to the progressive needs of customers by providing customized and personalized experience. Creating campaigns based on customer preferences will help marketers deliver the right message, at the right time to the right customer, which in turn will build long lasting relationship with the brands
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