OCTOBER 20188ven though influencer marketing has been used as an approach for the last 100 years to promote a brand/product, it has become an extremely powerful and widely used concept ever since the birth of social media. While the good old ways of signing up celebrities for endorsing a product/brand do exist, it has carved a new path for anyone on the internet who has a good number of followers or fans to shape the trends and opinions of a consumer. Traditional advertising campaigns ROI cannot be measured as there is no way to know whether a consumer has purchased the product or even started following a brand because of a particular approach. While influencer marketing can be expensive, brands can measure the impact in terms of the number of people who engaged with a particular piece of content by adding the right tracking tools.Glynk is a new entry point into the social networking space that enables a unique way of connecting and interacting with people A BEGINNER'S GUIDE TO INFLUENCER MARKETINGBy Ashray Sachdeva, Head Marketing - GlynkIN MY OPINIONEAshray Sachdeva
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