siliconindia | | March 201919creative displays, which will surely in-fl uence the customer behaviour. It can guarantee to provide one of the most customizable and noticed promotions as per the consumer's requirement. Easy Content Updates: Digital signages can be easily modifi ed in dif-ferent ways as per the demand of the day. Being a digital platform, it allows you to monitor & edit all aspects of your display through a web brows-er only. It is easy to change, add, and manage your content as often as you want without spending much. Increased Audience Engage-ment: You can bring creative ways to put forth your promotions with the dif-ferent sizes, shapes & pattern available in the wide range of signages. Use dif-ferent variety of promotional materials in unique ways as your content to pro-mote. Such unique integrations help you to stand-out in the crowd & make an impression on the customer's mind.Cost Effective: This source of pro-motion is comparatively cost effective than the traditional methods of promo-tion, which demand huge money for the printing, distribution, installation and are usually discarded after some time. It only requires investment for the fi rst time and can be used again & again for promotions required at dif-ferent seasons & events with only con-tent to be changed. Upscale Your Social Media Game: Digital signage solutions are a great way to endorse your online presence and enhance the social en-gagement. One can easily come-up with different ideas and campaigns on social media and make them displayed on these signages. Visitors can easily participate and be engaged with your brand on social media platforms dis-played on the signage solutions. This results in more customer turnover resulting in increased sales. Brand Consistency: With its abil-ity to change the content easily across places through internet or intranet, it's easy to retain the brand consistency. One can easily change the design, col-or or image without much hassle or expense at multiple locations. Quantifi able Data Collection: Digital signage has proven itself as an effective tool to gather valuable data about the visitors. There are tools available which can easily fi gure-out about data like no. of times visitors have interacted on the screen, which content has received maximum no. of responses also sometimes certain engaging activities require visitors to fi ll their details which is restored in the system. Such measurable data helps you to know about the areas perform-ing well and areas which are needed to be worked upon resulting in increase in sales.Enable Brand Interaction: An-other advantage of a digital signage is that it allows users to interact with a brand and learn about the brand. When users interact using a digital signage they are able to learn about a brand and learn the brands story. Such inter-action facilitates a brand to share its narrative with the world. When such a narrative is persuasive and well pre-sented, it makes a brand more appeal-ing to the world and attract consumes to the brand. Because a digital signage is interactive and can display attractive content, including imagery, it captures peoples imagination and can make them more appreciative of a brand. Such branding helps build a brands image. When such branding is done in tandem with online content it helps create awareness about a brand in both the online and offl ine space. Digital Signages have evolved from being a tool to display information to increase sales & streamline processes in organizations. Different signage op-tions like Vertical Signage, Information Kiosk, Digital Displays, Datawall and many others have changed the way we advertise or display information. The innovative signage solution offered to-day are a mix of sturdy hardware along with the advanced software to serve as a comprehensive solution to the user. A new range of signages & kiosks like Vertical signage, Information Kiosk, Digital Display, and others are inte-grated with customized software to put forth avant-garde signage solutions like Hospital Management System, Library Management System, Digital Notice Board, Digital Display Solution, and Flight Management Solution to serve different industry requirements for information & promotional displays. Banks, Hospitals, Airports, Education-al Institutes, Colleges, and many others can create interactive & engaging ways to display their information & engage their customers/visitors. Digital signage is undoubtedly an effective marketing tool that's worth exploring. As technology has become an important aspect of our every-day lives, it has become evident that one must incorporate the additional benefi ts of digital signage solution into business strategy to enhance the customer experience & level-up the sales revenues. It's been observed that businesses that have adopted digital signages as a part of their marketing plan are already rendering its power to boost traffi c and increase sales. Kiran Dham
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