siliconindia | | June 20198mazon, Apple and Alphabet (Google, for the uninitiated) have a combined market cap of more than $2.8 trillion today and if these companies were a nation, that would place them 5th in terms of GDP, a notch above India. And catch your breath after you read that ten years back, their worth was just one-tenth of what it is to-day!So, what happened? Why do we love these com-panies? Why are authorities nervous of their growing influence? And, is there a common thread that can inspire other businesses?Ecosystems: The single word takeaway for those who wish to imitate the successes of these com-panies. I could have said that these companies are great because they are well in 3As i.e., Adap-tive, Aggressive and Accessible (but let's keep that for some other time!) The most important trait is that all three are racing towards building their own Ecosystem.THE 3A'S OF MARKETING THAT ARE RESHAPING CUSTOMER ENGAGEMENTBy Deepak Gandotra, Head ­ Marketing, Onco.comBangalore headquartered Onco.com is a team of passionate people who are trying to build a virtual cancer hospital for the world.IN MY OPINIONA
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