AUGUST 20238uman body is like an idol which needs to be worshipped and taken care of in order to live a better life. Amidst the deadly situation of frequent climatic change, increasing level of pollution, people are tending to suffer from deadly diseases and health problems. After the advent of science and technology, everything can be done sitting in a chair comfortably for which people used to run from place to place earlier. So, in this situation, the significance of doing physical activity and maintaining a good health care regime is very important to keep our body fit and healthy. Physical activity offers good health, and helps in staying active and lively throughout all stages of life regardless of body type or BMI. Staying fit and healthy improve the quality of life you live transforming you in to the better version of yourself.Why fitness is trending in today's context?Today's youth is living a hot and happening life which is depending solely on social media, where they have to look perfect with perfect body, perfect hair and perfect skin. But, to achieve a perfect skin and shape, your body needs to be healthy and disease free. If you are not healthy from inside your outer version will reflect it. To be the icon of the social media a well-structured body is mandatory so these days fitness coaching, fitness training, weight training are the trending topics anyone comes across. While a section of population is busy in keeping their perfect shape, other section of the society is being sandwiched in between projects and deadlines to be in the rat-race, having no time to lend for their own health benefits. Obesity is a chronic problem which can lead to many diseases like PCOS, PCOD, Hyperthyroidism, high pressure, Diabetes and heart diseases. The latter section is being hit by this frequently in lack of a balanced lifestyle and food habits. In this era of technology people are being lethargic, so enthusiastic campaigns and slogans are needed to energize these people. Customizing fitness routine, food habits, and exercise schedule can help people to overcome the lethargy and stand up for their health.Why fitness related business is booming?Throughout the years exercise and the methods of doing exercise have witnessed a paradigm shift after meeting the technology. Earlier we used to do yoga, meditations, few free hand exercises but now there are a lot more options like weight training, powerlifting, kickboxing, cardio, Zumba, Pilates and so on. The old and conventional gymkhanas have transformed into highly modernized well equipped gymnasiums and fitness clubs where you get all the information and guidance as per your requirements. These gyms have well trained and highly experienced professionals who will show the right methods of doing exercises for better health and perfectly shaped body. There are numerous fitness brands in the market like Crunch Fitness, Cultfit, VLCC, Shapes, and so on which are earning a lucrative profit by making people sweat hard.Possible reasons of such skyrocketing graph of sale are: · Lowering health-insurance cost. · Improvement of overall health.· Budget friendly and personalized training.· Reduces the health-risk. · Offers active lifestyle.· Demand for fat-free well-shaped body.How to get into fitness business and reach to the crux of the business industry?If you are a fitness enthusiast and love to make the life of the people healthy and happy this is the right choice of business for you. But further proceeding to a business a few things are needed to be taken care of,1. What kind of fitness products or services you want to offer2. You also need to get trained well in this field to train others3. You should own certificates from institutions accredited by National Strength and Conditioning Association (NSCA), American Council on Exercise, or National Academy of Sports Medicine. Besides education you also need to research and learn about the HIS FITNESS INDUSTRY GIVING RISE TO MORE INNOVATION & STARTUPS?SC COLUMN
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