siliconindia | | DECEMBER 201919n less than 10 years, the World Travel and Tourism Council expect India to become the fourth largest travel & tourism economy in the world. Figures from India's ministry of tourism show that the number of tourist visits within India across the different states, or domestic tourism visits, totaled 1.65 billion in 2017, with a CAGR of 12.1 percent over the last decade. This is attributed to higher disposable incomes, an increase in the middle-class population, and accessibility to flights and trains at affordable prices, as well as an influx of assets in the hotel industry.Within tourism, Adventure and Outdoor Tourism is gaining increased attention over due to its novel, experiential and adrenalin pumping nature. The Ministry of Tourism in India had also announced 2018 as `The Year of Adventure Tourism" and revealed that Indians spend on an average a total of INR 20,000 per head for adventure trip packages. Whereas, foreign travelers spend an average of USD 4,000 per head per trip on adventure tourism in India. Adventure tourism can be pursued in the form of a day or multiple day trek, a camping trip, a Safari, a trip to paraglide, white-water rafting, or even canoe. Being blessed with all terrains ranging from the mighty Himalayas to the backwaters in Business Head for a number or large outdoor brands including Columbia Sportswear across India, Khyati is responsible for all functions including P&L Management, Growth Planning & GtM Strategy, Pricing, Operations, Buying & PlanningTHE OUTDOOR TRAVEL INDUSTRYCXO INSIGHTSBy Khyati Bhinde, CEO, Chogori India RetailI
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