JULY 202219WhatsApp`s transition to the conversation-based pricing modelFrom 1 superscript February 2022 onwards, WhatsApp will be transitioning to a conversation-based pricing model. This implies that businesses will now be charged per conversation as opposed to the notification-based approach where every message sent to the customers is charged. Adding to it, WhatsApp Business costs for user-initiated and business-initiated conversations will come with variable pricing models. A conversation as per WhatsApp is defined as a fixed 24-hour session that comprises all the messages that were delivered to the customer. What is beneficial is that now during the 24-hour conversation, businesses can send unlimited messages to their customers. With the new model, the first 1000 conversations per registered WhatsApp Business account will be free of charge each month. If any conversation is initiated by a customer via ads that click to Facebook or Instagram and is continued on WhatsApp, then this particular conversation will also be waived off from the charges. WhatsApp to introduce new featuresApart from the modification in the pricing model, WhatsApp will soon be rolling out new features as well. Group admin control wherein admins will possess com-plete control over texts shared by other participants is one of the features that will help in ensuring inappro-priate communication does not happen and the admins can take timely action. In the times to come, users will be able to keep their `last seen' hidden from specific con-tacts as well. Adding to it, in the year 2022, WhatsApp will soon be accessible across multiple devices without rely-ing upon the smartphone connection. What's intriguing is that the app will soon offer Instagram reels integration wherein users will be able to view the Instagram reels di-rectly through WhatsApp. The `Read the chats later' fea-ture is expected to be a noteworthy one which shall also include a `Vacation mode' and `edit' button for the users to customize as well as personalize the app settings as per their preference and convenience. The impact of WhatsApp Business API on industriesWhatsApp Business API has been helping organiza-tions converse with their customers at scale and con-nect with them via a simple, secure, and reliable path. This modification in pricing policy will give them the op-portunity to expand the existing use cases. They will now be able to focus on offering seamless customer experi-ences without worrying about the number of messages it would require to resolve a specific request of a customer. Furthermore, businesses that send multiple notifications to their customers will benefit from this change since an unlimited number of messages can be sent within the 24-hour session. The new pricing model is indeed a well-crafted mon-etization strategy that will help them facilitate meaning-ful conversations! On the whole, the change in the pric-ing model will help businesses stay connected with their customers throughout their journey and offer them the requisite support. It will empower them to offer their customer base engaging deals and ensure that they stick around for long. These high-end customer experiences will eventually pave the way for greater conversions. Furthermore, the new features that will be imple-mented soon will make the instant messaging plat-form business-friendly. The transition from a notifi-cation-based pricing model to a conversation-based approach coupled with the introduction of innovative features is expected to significantly transform the expe-rience of business conversations within the app!Summing upWhatsApp Business API has become the key for busi-nesses that helps them connect instantly, easily, and seamlessly with their customers. The new pricing model will follow an outcome-based approach where conver-sations will help add value to both businesses as well as their customers. The new features that will be intro-duced soon will play a vital role in making the app, all the more accessible, seamless, and the go-to destination for businesses and customer interactions. These inno-vations collaboratively will benefit businesses across industries significantly and will expectedly emerge as a game-changer for WhatsApp Business API! WhatsApp Business API has become the key for businesses that helps them connect instantly, easily, and seamlessly with their customers
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