siliconindia | | JULY 20248Today's shoppers have become hybrid and constantly move between physical and digital shopping. They expect consistent interactions across all channels. In digital marketing landscape, businesses are increasingly seeking innovative ways to connect with their audience and enhance their online presence. A standout tool in this regard is the QR code. Initially developed for tracking parts in the automotive industry, QR codes have now carved out a significant role in marketing. They serve as digital bridges, allowing users to scan and instantly access websites, special offers, and exclusive content. QR codes are valued for their simplicity and effectiveness, making them a preferred choice for businesses aiming to engage customers, understands their behavior, and streamlines marketing efforts.Understanding BarcodesQR Code, a type of bar code that consists of a printed square pattern of small black and white squares that encode data which can be scanned into a computer system. Do you actually know what is meant by barcode? A barcode is a printed series of parallel lines of varying widths used to input data into computer systems. Typically black on a white background, these bars represent binary digits, with their widths and quantities varying by application. Barcodes encode numbers from 0 to 9, which are processed by digital computers. Information from barcodes is read by optical scanners, either handheld or built into surfaces like checkout counters, and immediately processed by a computer. The Universal Product Code (UPC) system, commonly used in the U.S., assigns unique codes to different products, facilitating price lookup and billing at points of sale.Dr. Somnath Patil, Secretary, Dr. D Y Patil Vidyapeeth Society And Dr. D Y Patil Unitech Society, Pune, says, "Students can use QR codes to check answers/self assessment of question papers, get links to online study resources recommended by instructors, and finish level based projects (earlier you finish, earlier you can go to the next level of activity). There is no limit to finding educational uses to QR codes and engage students creatively".QR Codes Transforming TransportationQR Codes are increasingly integral to transportation services, enhancing seamless ticketing, digital payments, DO QR CODES PROVIDE VALUABLE INSIGHTS IN DIGITAL MARKETING? EDITORIAL EXCLUSIVE
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