| | September 20178I t is an age of connections; from PC to laptops to mo-biles to now wearable devic-es. Technology is merging itself into human DNA faster and faster. What comes up from this amalgamation is Connec-tions, within people, with machines and with oneself. Nowhere in the hu-man history have we been more con-cerned with tracking health and ways to live better. In the ever-increasing search for connected healthcare, Phar-maceuticals and Healthcare firms can-not afford to stay behind the curve for long. This has translated Pharmaceu-ticals and Healthcare firms showcas-ing active presence across search and social media. While the three grand-daddy social networks, Facebook and Twitter, have spent a decade publicly duking it out for share of human atten-tion-span and commercial usefulness, LinkedIn has quietly and efficiently evolved to become an essential pillar of corporate practice, for individuals and organizations alike.LinkedIn was launched way back in 2003 - two years ahead of You-Tube, the platform back then gener-ated only 4,500 members during its first month of operation. By the time Twitter came into being and Facebook had thrown open its doors to anyone/everyone, both in 2006, LinkedIn had already launched its `public profiles' and had amassed close to five mil-lion users. These days, the network is available in 24 languages and boasts more than 9,200 full-time employees with offices in 30 cities around the world. The professional social net-work, LinkedIn, owned by Microsoft ranks India as its second largest mar-ket in terms of users after the U.S. The company which achieved a milestone of 500-million-member mark across 200 countries has about 42 million users in India. LinkedIn has grown more than 40 percent in India over the IN MY OPINIONLINKEDIN & YOUTUBE CONNECTING PHARMACEUTICAL & HEALTHCARE COMPANIES WITH CONSUMERSBy Chandni Dalal, Lead - Digital Strategy, D Yellow ElephantD Yellow Elephant is an innovative digital marketing and technology company offering specialized marketing communications service with focus on pharmaceutical and life-sciences industry.Chandni Dalal
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