DECEMBER 201919A. Ganesh, Director - Marketingvery low compared to other countries like Netherland and Switzerland where hygiene is very important. Our per capita consumption should be approx 1 or 1.2 dol-lars, but it is 20 cent. Hence, the focus today is to see how customers realize the importance of hygiene in their day to day life and start spending more than what they are right now. It not only helps in market develop-ment but also helps in eliminating the risk and avoids illnesses to its customers and adds value to their busi-ness. There are about 10 million people employed in this sector at present and with the sector expected to grow further, more jobs will be created. The sector will get more organized as the market expands. As the world goes digital and the constant tech up gradation, there is also a growing trend of using more machines. Most of the large Indian corporate houses now outsource cleaning work to professional houses with mechanized solutions. As a result, the organized cleaning indus-try in India has witnessed a growth rate of 30-50 per cent in the last five years with an annual turnover of Rs. 1800 crore.At present, awareness is the need of the hour for meeting hygiene standards across industries in India. Thanks to the government which has created some awareness by launching the `Swacch Bharat Abhiyan' initiative, a lot of SME companies have started realizing the impor-tance of cleanliness and hygiene. Companies and manufacturers do not want to spend on these hygiene and cleanliness activities due to tough competition in the market. Hence, it is crucial for the government to bring-in legislation for set standards of hy-giene. Every work place should understand how important it is to provide hygiene solutions in their workforce. They should understand the benefits of deploying hygiene practices which will help in reduction of absenteeism. Employees need to be properly educated for maintaining utmost clean-liness. Posters and stickers for washroom etiquettes and other necessary means could be used. As a company, it is im-portant to look at sustainable devel-opments and technologies which can bring about a revolution towards cleaning and hygiene. Today, the critical challenge is to move the market from being price driven to technology- driven. Climate change, growing competition for energy, stress on water supplies, and managing waste are among the leading environmental challenges the world current-ly faces. The cleaning industry is going through a shift by incorporating disruptive technologies that reduce the amount of physical labour required and increase pro-ductivity & efficiency of workers. Today, the technological revolution has taken the housekeeping operations to a new level of ease alto-gether, especially in the hospitality sector. Compa-nies should adopt next generation concepts such as Internet of Clean (IoC), a platform that con-nects machines, dispensers, sensors, beacons, and other smart devices to achieve broad insight into equipment, chemical consumption, and op-erations. These include improved safety and oper-ational performance, enhanced productivity, remote monitoring, visibility of assets, task prioritiza-tion, more accurate dosing, reduced use of water and/or chemicals, and increased hand hygiene compliance. IoC offers a user interface which is customizable and highly intuitive. After looking at the usage data, you can actual-ly figure out a way to operate it in a way that there is optimum water usage, which will benefit everyone. The cleaning and hygiene industry is often criticised for its lack of sus-tainable initiatives, whereas sustain-ability lays at the core of everything that it does. The cleaning industry is constantly evolving, and new technolo-gy & procedures are improving the quali-ty and efficiency of cleaning and hygiene practice worldwide. The cleaning industry is going through a shift by incorporating disruptive technologies that reduce the amount of physical labour required and increase productivity and efficiency of workers
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