siliconindia | | December 20209in personal care products doesn't need separate approval or regulation. Therefore, they have been much more careful while choosing personal care products. They are reading the labels and preferring fragrance-free, natural and organic items. No Trust on ComplexityNatural products are easier to under-stand. On the contrary, an ingredient list that consists of unpronounceable names of chemicals would surely put anyone off. Men do not trust brands that have complex ingredient lists and are more inclined to choose more straightforward products that contain natural ingredients they have either heard of or know about. Many coun-tries restrict the number of chemicals that can be included in personal care products. There are still many pres-ents in several men's grooming prod-ucts regardless, which has led to a feeling of distrust over anything that isn't made with natural ingredients. Faith in Natural LegacyNatural skincare is not a new phe-nomenon. It has just regained lime-light in the past few years. Indians have been using homemade natural skin care remedies for centuries. Thus, men trust the legacy of natural products and their effectiveness much more than the synthetic skincare that is so rampant in the markets today. At the core of this trust is a belief that products made with natural ingredi-ents do not contain toxins that can cause a range of skin infections and allergies. Learning from Role ModelsSocial media & influencers have played a massive role in determin-ing men's inclination towards nat-ural and organic skincare. In recent times, many youth icons for men have emerged on social media. Many of these influencers personally be-lieve in the power of true botanicals for men. Therefore, men have learned to choose `pure' products, which has now become synonymous with nat-ural, vegan and organic. Influencers also helped men learn to make a dis-tinction between the unique needs of their skin against anyone else's. Thus, assisting brands to come out with an impressive range of natural skincare. Sensitive about Environ-mentThe basic rule is that what is not suit-able for your body is not good for the environment. Millennials and Gen Z specifically have contributed to an in-crease in sensitivity towards the en-vironment. Various brands have been thrown out of people's conscience due to their tendency of animal test-ing, which is cruel and unfair to the environment. Similarly, synthetic fragrances can have an adverse ef-fect on marine life. It can attack the defence system of marine creatures and continue to remain in the water for as long as 48 hours! Thus, more and more men prefer to go for cruel-ty-free products which do not contain ingredients that can hurt the environ-ment. Since natural ingredients are biodegradable and much more envi-ronmentally friendly, they are obvi-ously men's first choice. Skincare and personal grooming products with hidden ingredients such as parabens and artificial fragrances are quickly falling out of favour with the male populace
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